Forward_MAD

LET’S HEAR THEM!

Jamie-Lee Abtar
BAME programme Lead. Women in Travel CIC.
Linkedin

Addaia Arizmendi
Innovation Specialist. UNWTO
Linkedin

Suzanna Chiu
Head of Amadeus Ventures. Amadeus IT Group
Linkedin

Héctor Coronel
General Manager. Madrid Tourism
Linkedin

Marc Dardenne
Chief Operating Officer, Luxury Brands. Accor
Linkedin

Quentin Desurmont
President. Traveller Made
Linkedin

José Carlos Díez
Partner. LUAFund
Linkedin

Borja Escalada
CEO. RHL Properties
Linkedin

Xandra Falcó
President. Círculo Fortuny

Linda Fox
Senior Reporter Phocuswire
Linkedin

Juan Galiardo
PHead of Spain, Uber.
Linkedin

Philippe Gombert
President. Relais & Chateaux
Linkedin

Raul González
CEO. Barceló Hotels & Resorts
Linkedin

María Jesús López
Commercial, Network development and Alliances Director Iberia
Linkedin

Javier Marín
CCO, Renfe
Linkedin

José Carlos Martínez
CEO. Consultia Travel
Linkedin

Issam Kazim
CEO. Dubai Corporation for Tourism
Linkedin

Christina Lawford
Founder & Managing Director at DiamondAir International & Evolvecar
Linkedin

Joan Lladó
Co Founder &CEO, Stay App
Linkedin

Carlos Matallana
Commercial Development Director. Gestair
Linkedin

Víctor Navarro
Founder & CEO. Different Roads
Linkedin

Andreas Nüssel
Managing Director, Europe. Silversea Cruises
Linkedin

Nick Pilbeam
Founder & Managing Director, Reficere Consulting International.
Linkedin

José Antonio Pinilla
President. Asseco Spain Group
Linkedin

Zain Richardson
CMO. Aero
Linkedin

Juan Rodero
CEO. Starclass
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Miguel Sanz
General Director, Turespaña
Linkedin

Aaron Simpson
Cofounder, Quintessentially
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Petra Stušek
President, European Cities Marketing
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Stephen Winter
Director of International Sales. Ponant Cruises
Linkedin

SPONSORSHIP!

Forward_MAD is avant-garde. And being part of this event means riding on top of this wave of avant-garde by entering a community with a vocation for putting commitments into practice with high quality tourism of high added value, for exploring new business opportunities and expanding your marketing and commercialization channels.

For further information about partnerships opportunities please send a mail to partnerships@forward.travel

Topics On The Table

13-15 october, 2021. Madrid
Wednesday, (pre-event)
20:30 pm
Welcome cocktail
Thursday, day one
09:00 am
Check-in Morning Coffee
09:30 am
Wake Up Call
09:40 am
Keynote: Luxury is over: meaningful travel and new traveler trends
10:00 am
Keynote: Chasing the Uniquecorn: finding the neoluxury traveler
10:20 am
What is actually a premium destination, challenges and opportunities
Petra Stusek. President, European Cities Marketing
Miguel Sanz. Managing Director. Tourspain
Tracy Lanza, Head of Global Branding and Marketing, The Red Sea Development Company and AMAALA
Issam Kazim. CEO, Dubai Tourism.
11:00 am
The Playground (Networking Break)
11:45 am
Up in the air: Elevating flight experience
María Jesús López, Commercial, Network development and
Alliances Director. Iberia
Carlos Matallana, Commercial Development
Director. Gestair
12:45 pm
The Playground (Networking Lunch)
14:30 pm
In the spotlight: an interview with hoteliers
MOD: Vicky Vilches,
Philippe Gombert. President. Relais & Châteaux.
Marc Dardenne, COO Luxury Brands. Accor
Raul González, CEO. Barceló Hotel Group
15:00 pm
How is it made? Roadmap to success
From Data to Profit: José Antonio Pinilla, President. Asseco Spain Group
Designing Luxury train journeys. Javier Marín, CCO, RENFE.
16:00 pm
In the spotlight: an interview with cruise execs
MOD: Juan Rodero. CEO. Starclass
Andreas Nüssel, Managing Director Europe. Silversea Cruises
Stephen Winter, Director of International Sales. Ponant Cruises
16:30 pm
The Playground (Networking Break + Showroom)
17:15 pm
Tech4Travel: how to make travel meaningful and profitable
17:40 pm
The Wine confessions: Reinventing Travel
MOD: Xandra Falcó, President. Círculo Fortuny.
Nick Pilbeam, Founder & Managing Director. Reficere Consulting International
Christina Lawford, Founder & CEO. Diamond Air International
Zain Richardson, CMO. Aero
18:30 pm
End
20:30 pm
A different Gala Dinner
Friday, day two
09:00 am
Check-in Morning Coffee
09:30 am
Wake Up Call
09:35 am
Keynote: The imperative of inclusion
Jamie- Lee Abtar, BAME programme Lead. Women in Travel CIC.
10:00 am
Startups Shark Tank
Linda Fox, Senior Reporter, Phocuswire.
José Carlos Díez, Partner. LUAFund
Suzanna Chiu . Head of Amadeus Ventures.
Natalia Bayona, Director of Innovation, Education and Investments at UNWTO
11:30 am
Reshaping the new era of travel. A roadmap to elevate travel
Héctor Coronel, Managing Director, Madrid Tourism
11:45 am
The Playground (Networking Break)
12:30 pm
L’aperitivo: Defining neoluxury
Aaron Simpson, Co-Founder. Quintessentially
Quentin Desurmont, President. Traveller Made
Borja Escalada, CEO. RHL Properties
13:30 pm
The Playground (Networking showroom + live entertainment)
16:00 pm
End of Forward_MAD

Attendees

  • Abadia Retuerta LeDomain
  • AEHM
  • Accor
  • Aero
  • Agencia Valenciana de Turismo
  • Amadeus IT Group
  • Barceló Hotels & Resorts
  • .
  • CEOE
  • Chías Marketing
  • Círculo Fortuny
  • Consultia Travel
  • Copco Travel
  • .
  • Derby Hotels
  • DiamondAir International
  • Distrito 41
  • Dubai Corporation for Tourism
  • .
  • Estadio Santiago Bernabeu
  • European Cities Marketing
  • .
  • Focus on Women
  • Friendly Planet
  • Frosch
  • .
  • Galería Canalejas
  • Gestair
  • GTT International
  • .
  • Hanjin Travel
  • Hipódromo de la Zarzuela
  • .
  • Iberia
  • IE Business School
  • ITL World Travel & Tourism Co
  • .
  • JTB
  • Kamapeque Tours & Travel
  • Kanoo Travel LLC – AMEX-Dubai
  • LUAFund
  • Luxury Spain
  • .
  • Made for Spain and Portugal
  • Melia Hotels Int
  • Miracolo Tours Inc.
  • .
  • Nirvana Over The World
  • OPC Spain
  • .
  • Paradores
  • Platea
  • Ponant Cruises
  • .
  • Quintessentially
  • .
  • Ratio Events & Travel
  • Reficere Consulting International
  • Regency Travel and Tours
  • Relais & Chateaux
  • RENFE
  • .
  • Savills Aguirre Newman
  • Serawa Hotels
  • Silversea Cruises
  • Spain Collection
  • Starclass
  • .
  • Teresa Sapey & Partners
  • Tumlare/Kuoni
  • The Sphere Boutique Corporate Agency
  • Thomas Cook India
  • Traveller Made
  • Turespaña
  • Turismo de Madrid
  • .
  • UNWTO
  • Uber
  • Único  Hoteles
  • .
  • Women in Travel CIC

Sponsors & Exhibitors

Partners

THIS IS
FORWARD_MAD

Madrid will host, in October 2021, the second edition of this global travel industry event: Forward_MAD. The Spanish capital is a symbol of the transforming power of quality tourism, is an urban destination acknowledged around the world thanks to its history, its cultural heritage, its gastronomy, its endless opportunities for leisure and its commitment to adopt a sustainable model for the city.

> Program and Activities
Each Forward_ edition will have four areas that will be interpreted according to the local nuances and features of each host country. These are the movable parts:

· FORWARD_MINDS: The brightest and most innovative local minds in travel and related sectors will lead a Think Tank aimed at addressing tourism challenges and designing traceable roadmaps to raise global tourism offerings and host destinations.

· FORWARD_STAGE: Inspiration is the engine of the central stage of Forward_MAD, that will host talks, keynotes and executives interviews before the eyes of professionals from various sectors and investment capital. This will be the bridge that will help to transform ideas into business opportunities.

· THE PLAYGROUND: This space will be devoted to open innovation, by fostering organic, spontaneous and direct conversations among attendees to encourage them to discover products and services, explore new businesses and tools, as well as potential partners and suppliers.

· EXPLORE THE CITY: The host destination will design, along with the organization, unique and personalized activities, so that attendees will be able to discover what makes the city that hosts Forward_ special and unique.

Forward_MAD will feature its own unique and particular view, with a series of keynotes, activities and areas that will amaze, surprise and encourage conversation, discovery and fun.

Forward_MAD

Forward_MAD is the event you have always wanted to attend: practical, thorough, significant, fun, surprising… And not only for its new formats, but also for the opportunities to find common interests among professionals from different places in the world, in a casual setting yet with the objective of facilitating a personal connection, and by extension, a close connection with your business.

REDEFINING EXCLUSIVE TOURISM
Understand how luxury has changed as a concept, as a product and as the starting point to recreate travel experiences – from inspiration to planning, in destination activities and the return home. At Forward_MAD we will see, from the experience of C-Level professionals and experts from different segments, how luxury has become a statement about individuality, and how all brands and destinations explore the most effective paths to lining up their proposal of value with travelers’ aspirations and needs.

A VISION OF THE BUSINESS
Forward_MAD will recreate a common vision about exclusive and high quality travel and will lay on the groundwork to turn ideas into business opportunities, instilling professional and business synergies, open innovation and cooperation. More ideas, more revenue and more growth.

FROM NETWORKING TO THE COMMUNITY
We want you to stop looking at what’s happening onstage and that you start looking around you, at whomever is seated next to you. Each section of Forward_MAD will be designed to accomplish it. You will not have a calendar full of meetings but, instead, full of open and relaxed spaces that spur conversation in a natural and spontaneous way, as well as ideas and inspirations.

 

HOW TO BE
PART OF IT?

Forward_ had designed different alternatives of cooperation and sponsorships, conceived to move, arouse curiosity and leave an indelible mark in the public and the travel community. Our team of Partnerships will advise you, will adapt each formula to your needs and will analyze unconventional proposals that may fit the spirit of the event.

All sponsors will feature, as a trade-off, their logo on all pages of the event website, except for the Home Page and on the partnerships section of the App and Web. Also, you will have free access invitations for members of your company and registration invitations for those companies or partners that you may deem should be part of the community.

              

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