International tourism consultant, professor and speaker, with more over 20 years’ experience in the field. He studied tourism in his hometown Bilbao (Spain) and also did an M.A. in tourism management at Bournemouth University. He is currently a PhD student, also in tourism, at Universidad Rey Juan Carlos. Started his career as a front desk agent, before taking a grant in tourism by the Spanish Government. Since 1999 he has participated in dozens of projects for the planning and development of tourist destinations being considered as one of the most reputed tourism consultant and developer in Spain. He is also visiting lecturer at different Universities and Business Schools, as well as director of two Masters’ degrees in tourism.