Ms Stušek is CEO of Ljubljana Tourist Board and President of European Cities Marketing, a non-profit organization for improving the competitiveness and performance of the leading cities of Europe. Prior to these roles, she had a leading role in communications for foreign and domestic public, reporting to Ljubljana Mayor. For several years she was also an active member of National PR organization, leading the central communication section for PR experts from different fields. In recent years, her team has won several prestigious titles, such as “WTM Responsible Tourism Award 2017”, “WTTC Tourism for Tomorrow” 2015, , the digitalization award in the European Capital of Smart Tourism 2020 Competition, the “ITB Best of cities 2019” award, the “Emerging Europe Tourism Campaign of the Year 2018” award, the “ETIS and Accessible Tourism Joint Award 2016”, the “Digital Tourism Think Tank” award and the “ITTA Best Food Destination Highly Commended” award. Ms Stušek holds a degree of Faculty of Arts and has completed a for Master’s degree post-graduation study on Faculty of Economics. She is a passionate runner, cyclist, skier. And, of course, traveler with passion.