28th – 30th november 2023

This is

Everything is changing – how we live, how we entertain ourselves, how we explore and how we travel. And we all are witnesses to that constant and exhilarating evolution, spurred by technology and the access to information, which have opened the door to new destinations, new businesses, new models of lodging, new experiences… Culture has become global, conserving its local flavor, and this necessity has turned into products and services that enrich each trip and destination to respond to a very diverse, dynamic and challenging demand.

But, what is the meaning of experience? What do we understand as luxury? The answers are not simple – they move away from the idea of exclusivity or pricing to get

close to the search of something unique, unreachable,
authentic and customized. And in traveling we project that search, which navigates somewhere between the realm of emotion and memory,  and the responsibility as travelers, anticipating the trace we will leave behind in the environment and community we visit.

At Forward_ we want to ask ourselves these questions, search for responses and explore new horizons. We want to create a meeting point for a community of audacious leaders that may join us in the exciting adventure of giving definition to the challenges and opportunities that the tourism industry offers, now and in the future.

Forward_ is an international community comprised of travel, business, technology and innovation experts eager to share their knowledge and expertise and to explore new business opportunities. It is a lab to fire up inspiration, learning and connection, that will bring new ideas aimed at elevating the value of available travel options. Making them more profitable, more relevant for travelers and more productive for the destinations.

> More info

– C-Level Speakers and attendees
– Business & Networking
Madrid will host the second edition of this event. It will feature inspiring content, keynote presentations, debates, workshops and innovative formats aimed at promoting networking, collaborative work and creativity. Madrid welcomes the travel industry to a city that is committed to developing a sustainable, relevant and high value-added tourism model, where its social and cultural heritage are at the center.

> More info

The first edition took place in the Spring of 2020 during the strict confinement imposed to curb the spread of COVID-19 and right in the middle of social, economic and cultural changes that were still under construction. This collaborative initiative was promoted by members of the tourism community, with the aim of creating a stable platform of knowledge and debate to anticipate new scenarios that may have an impact on travel. Executives from companies and entities such as Relais & Chateaux, Barceló Hotels, European Cities Marketing, Phocuswright, Adara, BCV or IAPCO among others participated in this online gathering.

> More info

We want to have professionals and leaders who want to step forward, becoming protagonists of a transformation of the tourism sector, towards its roots, towards its values of discovery and emotion, as well as towards the most innovative transformation. We want to count on you and your ideas.

    Sponsors & Exhibitors

    Host destination partner

    Global Partner

    Platinum Partners

    Gold Partners





    Start typing and press Enter to search

    Shopping Cart