Everything is changing – how we live, how we entertain ourselves, how we explore and how we travel. And we all are witnesses to that constant and exhilarating evolution, spurred by technology and the access to information, which have opened the door to new destinations, new businesses, new models of lodging, new experiences… Culture has become global, conserving its local flavor, and this necessity has turned into products and services that enrich each trip and destination to respond to a very diverse, dynamic and challenging demand.

But, what is the meaning of experience? What do we understand as luxury? The answers are not simple – they move away from the idea of exclusivity or pricing to get

close to the search of something unique, unreachable,
authentic and customized. And in traveling we project that search, which navigates somewhere between the realm of emotion and memory,  and the responsibility as travelers, anticipating the trace we will leave behind in the environment and community we visit.

At Forward_ we want to ask ourselves these questions, search for responses and explore new horizons. We want to create a meeting point for a community of audacious leaders that may join us in the exciting adventure of giving definition to the challenges and opportunities that the tourism industry offers, now and in the future.