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What we do

Three services that define how Forward_ works.

From a weekly-curated city agenda to an annual C-level summit and proprietary research reports — FORWARD_ operates across three verticals, all rooted in the same conviction: luxury travel needs better editorial judgment.

Service 01 Andersen Consulting España

The Forward_
Project.

Forward_ is not an event. It is a 360º project to develop luxury tourism — a continuous work platform that accompanies destinations throughout the entire process of building, commercialising and positioning their luxury offer. With a proven methodology, a network of international partners and a comprehensive vision of the segment, Forward_ operates at every stage of development.

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01
Market analysis and intelligence

We analyse the destination's offer, identify the most relevant outbound markets and map the profile of the luxury traveller — their motivations, behaviours and expectations. Knowledge is the foundation of everything that follows.

02
Product creation

We transform the destination's raw material into a sophisticated, differentiated luxury product. We connect all value chain actors — hotels, transport, gastronomy, culture, experiences, retail — to build a coherent and memorable offer.

03
Commercialisation and distribution

An exceptional product needs the right channels. We bring to the destination the leading luxury agencies and operators from priority outbound markets, generating direct commercial relationships between local suppliers and international distributors.

04
Marketing and communication

We design and execute a comprehensive strategy — in B2B and B2C — aimed at positioning the destination on the international luxury tourism map. Both among industry professionals and the most discerning end client.

Service 02

THE CLUB —
your city's
luxury agenda.

Luxury is also knowing where to be. And when. The Club was born from a simple but radical idea: the high-impact traveller doesn't need more information. They need better judgement. Anyone can list restaurants. We curate the ones that define a moment.

A weekly platform with five categories — Art & Culture, Gastronomy, Hotels, Private Events, and Fashion & Shopping. Every piece of content is selected, written and published by a team trained in the Forward_ methodology. Nothing is aggregated. Nothing is automated.

“We weren't trying to build a guide. We were trying to define what deserves to be in one.”

Five years on, The Club Madrid is the reference platform for those who live the city at the highest level — a community of high-impact travellers, hospitality professionals and luxury operators who trust our selection above any other source.

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FORWARD_ event
Fashion
Gastronomy
Service 03 Andersen Consulting España

The knowledge
that luxury demands.

Luxury has its own rules. Its own codes, rhythms and expectations. Operating in this segment with the excellence it demands is not a matter of intuition — it is a matter of knowledge, experience and methodology.

The Andersen Consulting team has spent years inside this ecosystem. That knowledge is what we put at the service of our clients.

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01
Strategy

We define the most appropriate positioning for each client, identifying opportunities, priority markets and real competitive advantages. A clear, actionable roadmap.

02
Client experience

We analyse every touchpoint to identify friction, raise standards and build a coherent and memorable experience — from first impression to last detail.

03
Loyalty

Acquiring the luxury client is difficult. Retaining them is an art. We design sophisticated, personalised programmes to build lasting relationships with high-value clients.

04
Marketing and brand positioning

We develop strategies adapted to the language, channels and sensibilities of the segment — so that every brand speaks with the voice its client expects to hear.

Is your city ready
for the next level?

Tell us about your city. We'll get back to you within 48 hours to explore whether THE CLUB is the right fit.

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