Forward_MAD 23


Call for speakers is now open. If you want to join the speaker roster, please get in contact at

Richard Barnes
Founding Partner, Almont Global

Natalia Bayona
Executive Director, UNWTO

Filip Boyen
Senior Advisor, Corinthia Hotels

Lourdes Carbó
Founder & CEO, Alberta La Grup

Francisco Carvalheira
General Secretary, Laurel Portuguese Association of Excellence Brands

Héctor Coronel
General Manager. Turismo de Madrid

Clara Elliott-Bauzá
Brand Partnerships Lead. TikTok

Xandra Falcó
President, Círculo Fortuny

Silvia Martínez
Tourism Director, Galería Canalejas Madrid

Chris Fradin
SVP Partner Services – EMEA & APAC. Forbes Travel Guide

Yuriy Horovyy
Founder & CEO Almont Travel

Paulo Ribeiro
CEO, Plenia Travel Group

Maribel Rodríguez
SVP Membership Commercial & Events. WTTC

Jules Schroeder
COO, Insider Expeditions

Fernando Vives
CCO, NH Hoteles


Forward_MAD is avant-garde. And being part of this event means riding on top of this wave of avant-garde by entering a community with a vocation for putting commitments into practice with high quality tourism of high added value, for exploring new business opportunities and expanding your marketing and commercialization channels.

For further information about partnerships opportunities please send a mail to

Topics On The Table

28th – 30th november , 2023. Condeduque Contemporary Culture Center, Madrid.
Tuesday , November 28
20:30 pm
Welcome cocktail at Thompson Madrid
Wednesday, November 29
09:00 am
09:30 am
Opening Ceremony
Maribel Rodriguez, SVP. WTTC.
Luis Martín, General Manager, Tourism Community of Madrid
Zoritsa Urosevic, Executive Director. UNWTO
Almudena Maillo, Concejal de Turismo. Ayuntamiento de Madrid
09:45 am
Forward_ Travel Trends Radar
Natalia Lechmanova, Senior Economist EU & MEA.
Mastercard Economic Institute
Florencia Cueto, product specialist. ReviewproShiji.
Carlos Cendra, Sales & Marketing Director. Mabrian Technologies
10:15 am
How do we spend when travelling?
MOD: Roman Townsend, Comms & PR. Forward_
Guy Antognelli, CEO of Monaco Government Tourist
and Convention Authority

Caroline Leboucher, CEO. Atout France
Petra Stušek, CEO Ljubljana Tourism & President, City Destinations Alliance
11:00 am
Nespresso Break
11:45 am
Fly me to the moon
MOD: Consuelo Arias. Comms & PR. Forward_
Marta Abardia, Directora de Servicios Comerciales. AENA.
Giulia Roncarati, Communications Manager. Fast Private Jet
Gema Ferrero. Managing Director.
Bluenest & NextNorth
12:30 pm
Forward_ Hotel Investment Radar
Juan Garnica Álvarez, Executive Director. Head of Hotels. Savills España.
Javier Illán, CEO. Millenium Hospitality Real Estate
13:00 pm
The Playground (Networking Lunch)
14:30 pm
Hotel brands in the awakening in the new traveler
MOD: Juan Daniel Núñez. Editor in Chief, SmartTravelNews
Gonzalo Aguilar, COO Europe. Marriott
Pablo Carrington, Founding Partner & CEO.
Marugal Distinctive Hotel Management
Oscar Serrano, SVP Sales & Marketing. UMUSIC Hotels
15:15 pm
The Showcase. Projects worth knowing
Anton Bawab, Group Head of Operations. The Red Sea Development Company
Ana Karen Zapata, COO. ClimateTrade
Alex Barros, Chief of Growth & Innovation Officer. Hotelverse
16:15 pm
The Golden Mile: Luxury Shopping
MOD: Jorge Alcalde, Director. Esquire Spain.
Dimas Gimeno, Founder & CEO. WoW Concept Store
Beatriz Nicolás, Founder. Beni Room
César Glaría. Marketing Director.Galería Canalejas
17:00 pm
Nespresso Break
17:45 pm
The Great Reshuffle
Ali Matar, Head of EMEA Venture Markets, Middle East & Africa. Linkedin.
18:00 pm
The Wine confessions by Abadia Retuerta
MOD: Liam Aldous. Madrid Correspondent. Monocle
Filip Boyen, Ambassador. Forbes Travel Guide.
Enrique Valero, General Manager. Abadía Retuerta LeDomaine.
Nuria Fernández, Country Director – Spain.
18:45 pm
End of day one
20:00 pm
Private guided tour & dinner at Thyssen Museum
Thursday , November 30
09:00 am
Check-in Morning Coffee
09:25 am
Wake Up Call
09:30 am
Igniting travel inspiration: why strategy beats hype
Clara Elliott-Bauzá, Brand Partnerships Lead. Tik Tok
David Saez, Travel Director, Spain. Meta
Ada XU, Regional Director, EMEA. FLIGGY
10:15 am
Travel Advisors for wanderlust travelers
MOD: Rafael Guerrero, Madrid Chapter Coordinator. SpainDMCs
Pedro Dominguez, General Manager. Nuba
Sylvia Esquivel, General Manager. Viajes Palacio de Hierro
Paulo Ribeiro, CEO. Plenia Travel
Joan Roca, CEO & Founder. Essentialist
11:00 am
Nespresso Break
11:45 am
De-globalizing gastronomy: the taste of authenticity
MOD: Simon Hunter. The Times
David Mora, Tourism consultant & Food Tourism coordinator.
Basque Culinary Center
Nino Redruello, Owner. Familia La Ancha
Damián Seijas, Coffee Ambassador. Nespresso
12:40 am
The Seamless experience in travel
Chris Fradin, SVP. Forbes Travel Guide
13:00 pm
L’aperitivo by Cervezas La Cibeles
MOD: Auston Matta, Marketing Manager. IGLTA
Richard Barnes, Founding Partner. Almont Global.
Alonso B. Diaz Etienne, CEO. Exacorp One
Jennifer Wilson-Buttigieg, Co President. Valerie Wilson Travel
14:00 pm

Closing ceremony

14:15 pm
End of Forward_MAD 22


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