Forward_MAD 23


Call for speakers is now open. If you want to join the speaker roster, please get in contact at

Richard Barnes
Founding Partner, Almont Global

Natalia Bayona
Executive Director, UNWTO

Nils Behrens
CMO. Lanserhof Group

Filip Boyen
Senior Advisor, Corinthia Hotels

Helena Burstedt
President. Mujeres en Hospitality

Lourdes Carbó
Founder & CEO, Alberta La Grup

Francisco Carvalheira
General Secretary, Laurel Portuguese Association of Excellence Brands

Carlos Cendra
Chief Marketing & Comms Officer. Mabrian

Héctor Coronel
General Manager. Turismo de Madrid

Florencia Cueto
Director of Go To Market Strategy, Shiji ReviewPro

Beatrice d’ Orleans
Founder and President. Luxury Spain

Ana Delgado
Chief Education Officer & Partner. The Valley Digital Business School

Clara Elliott-Bauzá
Brand Partnerships Lead. TikTok

Carlos Erburu
Cluster GM. Thompson Madrid and Hyatt Centric

Xandra Falcó
President, Círculo Fortuny

Angel García Butragueño
Tourism Director. Braintrust

Luis García
Country Manager. UnionPay

Sandra García Sanjuán
Cofounder. Grupo Starlite

Juan Garrido
Owner, Garrido Gallery

Juan Gil
Hospitality & Entertainment Team. Microsoft Spain

Manuel Gimeno
Head of Parametric Engineering. Saco Technologies.

Marcos González
CEO Customer Experience Kleber Group

LucÍa Iglesias
Hospitality & Entertainment Team. Microsoft Spain

Silvia Martínez
Tourism Director, Galería Canalejas Madrid

Yuriy Horovyy
Founder & CEO Almont Travel

Hanna Kleber
President & Founder Kleber Group

Julia Kleber
CEO Kleber Group

Silvia Lousa
CEO. Pertegaz

Julio Mangas
Luxury Travel Professor. ESIC

Isabel Martín
Deputy Director. Turespaña

Luis Martín
General Manager, Turismo de la Comunidad de Madrid

Christopher Martínez
Investment Banking Managing Director. Arcano Partners

Juan Luis Moreno
Partner & CIO. The Valley.

Markus Mueller
Managing Director. GauVendi.

Michel Notten
General Manager. The Madrid Edition

Paulo Ribeiro
CEO, Plenia Travel Group

David Rico
Managing Director. CaixaBank Hotels & Tourism

Joan Roca
Founder & CEO. Essentialist

Juan Rodero
CEO. Starclass

Antonella Rodogno
COO and Founder Chinespain

Jesús Rodriguez
Strategic Consulting & Asset Management Director. Savills.

Maribel Rodríguez
SVP Membership Commercial & Events. WTTC

Maria Angeles Rubio
Director VIP, Premium & Corporate Services. AENA.

José Ignacio Sánchez
Hospitality & Leisure Director. BRAINTRUST

Pablo Sánchez
Director. Mirai Consulting

Catarina Santos Cunha
Councillor for Tourism and Internationalization. Câmara Municipal do Porto

Eymeric Segard
CEO. Lunajets

Giles Selves
SVP Luxury Hotels Europe. Minor Hotels

Yolanda Perdomo
Director. Madrid Turismo by IFEMA MADRID

Blanca Pérez-Sauquillo
CMO. Turespaña

Jules Schroeder
COO, Insider Expeditions

Paloma Utrera
Market Manager Spain. Tap Air Portugal


Pedro Utrera
Owner. The Cool Feeling Studio



Forward_MAD is avant-garde. And being part of this event means riding on top of this wave of avant-garde by entering a community with a vocation for putting commitments into practice with high quality tourism of high added value, for exploring new business opportunities and expanding your marketing and commercialization channels.

For further information about partnerships opportunities please send a mail to

Topics On The Table

28th – 30th november , 2023. Condeduque Contemporary Culture Center, Madrid.
Tuesday , November 28
20:30 pm
Welcome cocktail at Restaurante Abya
Wednesday, November 29
09:00 am
09:30 am
Opening Ceremony at Condeduque.
Adolfo Reyes, Head of Memberships. WTTC.
Isabel Martín. Deputy Director.  Turespaña
Natalia Bayona, Executive Director. UNWTO
Luis Martín. Director of Tourism. Comunidad de Madrid
Almudena Maíllo, Tourism Councilor. Madrid City Council
10:20 am
Forward_ Travel Trends Radar
Florencia Cueto, Director Go To Market Strategy. Shiji-Reviewpro
Juan Rodero, CEO. Starclass
Carlos Cendra, CMO. Mabrian Technologies
11:00 am
Nespresso Break
11:45 am
Meaningful travel spending: High-end travel consumption trends
MOD: Hanna Kleber, President. Kleber Group.
Catarina Santos Cunha, Councillor for Tourism and
Internationalization. Câmara Municipal do Porto
Blanca Pérez-Sauquillo, CMO. Turespaña
Héctor Coronel, Director of Tourism. Madrid City Council
12:30 am
Transforming Air Travel Experiences Across the Journey
MOD: Consuelo Arias, Comms & PR. Kleber Group.
Maria Angeles Rubio Alfayate, Director VIP, Premium & Corporate service. AENA.
Paloma Utrera. Market Manager Spain. Tap Air Portugal
Eymeric Segard, CEO. Lunajets
13:15 pm
The Playground (Networking Lunch)
14:30 pm
The ultimate luxury hotel experiences: 1000 ways to say luxury
MOD: Pablo Sanchez, Director. Mirai Consulting
Filip Boyen, Senior Advisor. Corinthia Hotels
Giles Selves. SVP Luxury Hotels Europe. Minor Hotels
José Ignacio S. Butragueño, Hospitality & Leisure Director. BRAINTRUST
15:15 pm
The Showcase. Projects worth knowing
Las Vegas MSG: Technology to boost the experience.
Manuel Gimeno, Head of Parametric Engineering.
Saco Technologies.
Rethink Retail. Juan Luis Moreno, Partner & CIO. The Valley
Automated Hyper-personalization – The New Luxury.
Markus Mueller. Managing Director. GauVendi.
15:45 pm
Urban Lifestyle: Enhancing the City Experience
MOD: Pedro Utrera, Owner. The Cool Feeling Studio
Sandra García Sanjuán, Cofounder. Grupo Starlite
Luis García, Country Manager. UnionPay
Carlos Erburu. Cluster GM. Thompson Madrid and Hyatt Centric
Silvia Martínez, Tourism Director. Galería Canalejas
16:30 pm
Nespresso Break
17:00 pm
Forward_ Hotel Investment Radar
MOD: Jesús Rodriguez, Asset Management Director. Savills.
Christopher Martínez,Investment Banking Managing Director. Arcano Partners
David Rico, Managing Director. CaixaBank Hotels & Tourism.
17:30 pm
The Wine confessions by Numanthia
MOD: Angel G. Butragueño, Tourism Director. Braintrust
Paulo Ribeiro, CEO. Plenia Travel
Nils Behrens, CMO. Lanserhof
Richard Barnes, Founding Partner. Almont Global.
18:00 pm
End of day one
20:30 pm
Private tour and Dinner at Museum of the Royal Collections
Thursday , November 30
09:00 am
Check-in Morning Coffee
09:25 am
Wake Up Call
09:30 am
Igniting travel inspiration:
Helena Burstedt, President. Mujeres en Hospitality
Clara Elliott-Bauzá, Brand Partnerships Lead. Tiktok
Lucía Iglesias y Juan Gil, Hospitality & Entertainment Team. Microsoft Spain
10:15 am

Travel Advisors, concierges and the new dawn of travel agents
MOD: Rafael Guerrero, Madrid Manager. Spain DMC
Antonella Rodogno, COO. Chinespain
Joan Roca, Founder & CEO. Essentialist

11:00 am
Nespresso Break
11:45 am
Arts & Crafts: The quintessence of luxury Travel
MOD: Ana Delgado, Cofounder. The Valley
Francisco Carvalheira, Secretary-General. Laurel
Xandra Falcó, President. Círculo Fortuny
Juan Garrido, Owner. Garrido Gallery
12:30 am
Luxury Destination Couture: The catwalk to Success
MOD : Fabián González, Manager Luxury. Kleber Group
Beatrice d’Orleans. Founder and President. Luxury Spain
Yolanda Perdomo, Director.Madrid Turismo by IFEMA MADRID
Cristina Rojas, Retail Director. Pertegaz
13:15 pm
L’aperitivo by Chandon Garden Spritz
MOD: Julio Mangas. Luxury Travel Professor. ESIC
Lourdes Carbó, Founder & Head of Dreams. Alberta La Grup
Yuriy Horovyy, CEO. Almont Travel
14:00 pm

Closing ceremony

14:15 pm
End of Forward_MAD 23


  • Academia Española de Dermatología
  • AEHM
  • AENA
  • Alberta La Grup
  • Almont Global
  • Almont Travel
  • Alipay
  • Allianz Partners España
  • Amorim Luxury Group
  • Arcano Partners
  • Archetype
  • .
  • Basque Culinary Center
  • Berkeley University of California
  • Bloosom Projects
  • Brach Madrid
  • Braintrust
  • Bravent
  • .
  • CaixaBank
  • Câmara Municipal do Porto
  • Chinespain
  • Christie & Co
  • Círculo Fortuny
  • Climatetrade
  • Concierge Tailor Made
  • Corinthia Hotels
  • .
  • DABA
  • Deutsche Hospitality
  • Distrito41
  • .
  • Edelia Healthcare
  • ESIC
  • Essentialist
  • Expedia
  • European Travel Comission
  • .
  • Fleet People
  • Forbes Travel Guide
  • .
  • Galería Canalejas Madrid
  • Garrido Gallery
  • GauVendi
  • Geniality
  • Global Exchange
  • Groupe GM
  • Grupo Paraguas
  • .
  • HotelSAAS
  • Hotel Thompson Madrid
  • Hotel Orfila
  • Hotel Urso
  • Hyatt Centric Hotels
  • .
  • Iberia
  • Insider Expeditions
  • .
  • Kimpton Hotels
  • Kleber Group
  • .
  • Laurel
  • Lanserhof Resorts
  • LLYC
  • Lunajets
  • Luxury Spain
  • .
  • Mabrian Technologies
  • Madrid Destino
  • Madrid From My Heart
  • Madrid Turismo by IFEMA MADRID
  • Madzen Travel
  • Manolo Bakes
  • Marques de Vargas
  • Mastercard
  • Microsoft
  • MITM Events
  • Mujeres en Hospitality
  • Museo Thyssen
  • Minor Hotels
  • .
  • Nebrija
  • Nespresso
  • NH Hotel Group
  • NUBA
  • .
  • Only You Hotels
  • Oliver Claire
  • Palladium Hotel Group
  • Parques Reunidos
  • Plenia Travel
  • .
  • Real Madrid CF
  • Review Pro
  • Riu Plaza de España
  • .
  • Saco Technologies
  • Shiji
  • Sixt
  • SmartTravelNews
  • Smartvel
  • Spain DMC’s
  • SpainTop
  • Spain Unspoilt
  • Sport Hotel Hermitage & Spa
  • Starpay+
  • .
  • Tailor Made Concierge
  • Tailored Spain
  • The Cool Feeling Studio
  • The Valley
  • The Edition Madrid
  • Thompson Hotel Madrid
  • Tiktok
  • Turespaña
  • Turismo Ayuntamiento de Madrid
  • Turismo Comunidad de Madrid
  • .
  • Uber 4 Business
  • UMusic Hotels
  • UMusic Hotel Madrid
  • Único Hotels
  • Unionpay
  • University of Palermo
  • Universidad Nebrija
  • Utópica
  • .
  • Visit Britain
  • .
  • Westin Palace Madrid
  • WTTC
  • Zafiro Hotels

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