Forward_MAD 21

Positioning Madrid as
the new world luxury

The first edition of Forward_ took place in Madrid in October 2021, supported by Madrid City Council, Community of Madrid and Turespaña. International speakers and experts in travel industry, luxury and consumer trends gathered in Spain’s capital city not only to share their expertise and vision on how travel will be redefined in the coming years, but also to bear witness of how a travel destination -Madrid- is truly becoming a new reference for luxury travelers.


Building a tight and compelling value chain and proposition for luxury travel and high spenders, becoming an aspirational destination (and what are the requirements and implications of such goal), how consumers have changed and will change as a result of the latest world developments or opportunities and challenges around luxury travel where some of the topics analyzed by world travel leaders from companies such as Amadeus, Uber, Traveller Made, Phocusrwire, Relais & Chateaux, Dubai Corporation for Tourism, Barceló Hotels & Resorts, Different Roads, Gestair, Quintessentially, among others.



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