Is wellness a mass confusion trend? Let’s make some clarity.

Although accelerated by the beginning of the pandemic, Wellness was already a growing trend of the hospitality industry with many ramifications, not in vain the Global Wellness Institute has been bringing together the brightest minds in their annual conference to discuss that topic for the last 20 years. While the trend is evident and growth is a fact, wellness has…

Forward_Travel receives the Technology Innovator Award for the “Most Pioneering Travel & Technology Business Community”

Forward_Travel has received a Technology Innovator Award for the “Most Pioneering Travel & Technology Business Community” in 2022 by Innovation in Business, a British publication that strives to highlight the role of organizations, companies and individuals who are changing their industries through innovative solutions and forward-focused mindsets. “Forward_ was born to create an international community of tourism professionals eager to…

How to adapt to the new behaviour of hotel guests

Founded in 1927, Marriott International offers more than 8,000 properties in 139 countries under 30 brands such as The Ritz-Carlton, W Hotels, Sheraton, Le Meridien and AC Hotels. In this interview, Gonzalo Aguilar, Chief Operating Officer Europe at Marriott International, tells us about the hotel group’s future plans. Gonzalo will be a speaker at the Forward_MAD conference on October 6th.…

Cryptocurrencies in the travel industry

Did you know that there is more crypto related activity in travel than one might initially believe? Expedia has over 700,000 hotels available for booking via Bitcoin and 30 other cryptocurrencies, while Air Baltic accept the currency based on blockchain as a form of payment since 2014, and Vueling will start accepting crypto in 2023. However, these companies are outliers,…

Chinese travel industry on the path to recovery

Fliggy is the travel platform of Alibaba Group, one of the world’s biggest online retailing platforms. Fliggy is very popular amongst Chinese consumers, providing them with a 360-travel service from booking travel and accommodation to unique experiences all through one mobile app. In this interview with Forward_, Ada Xu, Fliggy’s EMEA Regional Director – who will be speaking at the…

The era of intuition is over: how destinations are using big data to make informed decisions

Carlos Cendra, Sales & Marketing Director at Mabrian    Tell us about Mabrian?  Mabrian is a travel intelligence company specialized in cross-analysing big data from multiple sources in order to identify and predict tourism trends. To do so, we combine big data analysis and artificial intelligence (AI) techniques with our deep knowledge of the tourism sector. Our offering is a data…

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