Through this deal transaction, the international consultancy offering communications, marketing, PR, and customer experience services expands its business in the luxury and high-impact tourism segments.
The acquisition comes weeks before the celebration of Forward_MAD 2023 in Madrid, which will be supported by the City Council of the Spanish capital.
In the third edition of this event, local and regional artisans, trades, and companies of the high-impact sector will play a leading role as the distinctive features of Madrid as a tourist destination.
Kleber Group, the international consultancy company that offers communications, marketing, public relations, and customer experience services specialised in tourism, luxury and lifestyle, has acquired Forward_, the global project that, since June 2019, has been promoting high-impact tourism through the development of a sustainable tourism model and the cooperation of the public and private actors that make up this segment.
After more than three decades of activity in the field of communication and public relations in the tourism and lifestyle industry, Kleber Group strengthens its business with the incorporation of Forward_. The aim is to offer a comprehensive consultancy service for companies and destinations that want to position themselves in the luxury sector. In addition to its headquarters in Frankfurt, Kleber Group has offices in Munich, Spain (OX), Switzerland and Romania.
“The luxury sector in general, and high-impact tourism in particular, is booming,” says Julia Kleber, CEO of Kleber Group. “That’s why we are delighted to bring Forward_ into our company. We want to involve hotels, airlines and travel agencies, along with authorities, small and medium-sized businesses, local crafts and culture in the development of a proposal that allows us to attract high-value tourists to their destination.”
Marcos González de la-Hoz, CEO of Customer Experience, CRM, and Digital Marketing at Kleber Group, explains: “The addition of Forward_ to our group is a further step in the development of our business and will allow us to offer our clients a comprehensive consultancy service including the definition and implementation of strategies, as well as customer experience design for the luxury and lifestyle sector at all stages of the process.”
“Forward_ was born with a global vocation“. – declares Fabián González, founder of the high-impact tourism event. “Its integration into Kleber Group will boost our project and help us to achieve our goal: the creation of a community that collaborates with each other in order to build a joint, coherent and attractive offer for high-value travellers”.
Third edition of Forward_MAD
The integration of Forward_ into Kleber Group comes weeks before the third edition of Forward_MAD, which will take place from November 28th to November 30th in Madrid.
The event will bring together international professionals from travel agencies, hotels, tours and tourism activities, and investment funds to:
- Articulate the business community of the tourism and luxury sector in the Madrid region to create a unique offer to attract high-impact travellers.
- Attract investment and tourism from strategic markets such as Asia, the United States and Latin America.
- Connect the different actors in this ecosystem, including SMEs and artisans, to foster communication and collaboration between them.
- Consolidate Madrid as a luxury destination.
The Madrid City Council will support Forward_MAD 2023 as a sponsor. The project conceives luxury as an open, sustainable sector that has a positive impact on the economy and society. In this third edition of the event in the Spanish capital, the artisans, trades, and companies of the luxury sector will play a leading role as the distinctive features of Madrid as a tourist destination.
High-value tourism has a positive effect in the financial development of tourist destinations. According to the “European High Impact Tourism Report” by the European Alliance of Cultural and Creative Industries, these travellers account for 1 percent of the total number of visitors to Madrid but contribute 18 percent of the city’s total tourism revenue. If the average daily expenditure per tourist is €400, in the case of luxury tourists it rises to €860 per day.